---
title: "Lavor 2022 Sponsorship: from LCR Honda in MotoGP to Abestone HEWC"
description: Lavor returns with its sponsorship of LCR Honda and more. Once again in 2022, our partnerships continue with the key motorcycle and car racing events.
image: https://blog.lavor.com/hubfs/LVR%20+%20LCR-1.png
---

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# Lavor 2022 Sponsorship: from LCR Honda in MotoGP to Abestone HEWC

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![Sponsorship Lavor 2022](https://blog.lavor.com/hubfs/LVR%20+%20LCR-1.png)

**Lavor** has confirmed its winning **sponsorships** and **partnerships** once again in 2022 with the key players in the world of **motorcycle and car racing** competitions. A **significant milestone** for the company which thus

**consolidates its presence at the main Italian and international events.**

## Lavor in MotoGP™ with LCR Honda

A new, major acknowledgement for **Lavor** is undoubtedly its presence in the [**MotoGP™**](https://www.motogp.com/en) for the fourth year running. We have also renewed our **partnership with** [**LCR Honda**](https://www.lcr.mc/) for 2022 as the **Premium Partner** and **Official Cleaning Technologies Supplier** of the team that has been part of the MotoGPTM circuit for twenty years.

**Lucio Cecchinello’s** team is the same one as 2021: the riders, **Alex Marquez**, ***Lavor Brand Ambassador***, and **Takaaki Nagami**, who will compete in the twenty-one International Gran Prix races from March to November 2022.

![MARQUEZ Brand Ambassador_3](https://blog.lavor.com/hs-fs/hubfs/MARQUEZ%20Brand%20Ambassador_3.jpg?width=760&name=MARQUEZ%20Brand%20Ambassador_3.jpg)

### LCR Honda

Founded in 1996 by **Lucio Cecchinello**, the motorcycle racing team, based in Monaco, has racked up an impressive number of **accolades**, achieving 81 podium places and 24 overall wins in 20 years.

**Alex Marquez** – Spain, born in 1996, debuted in MotoGP™ in 2020, after a number of podium finishes in Moto3 and Moto2.

**Takaaki Nagami** – Japan, born in 1992. He has been competing for LCR Honda since 2018.

## The sponsorship between Alex Marquez and Lavor

In addition to supporting the team on the track, last year, the **sponsorship between Lavor and LCR Honda** led to the creation and publication of **three video contents featuring the MotoGP ™ rider, Alex Marquez**. Three different settings were showcased in the commercials focusing on **the athletic training of the motorcyclists**.

The three commercials created for the **partnership between Lavor and LCR Honda** showcased:

- The intense preparation of [**Marquez during MX training**](https://www.youtube.com/watch?v=qIw8l3DiXKA), where the rider used Lavor’s high-pressure jet cleaner to quickly remove the mud from his motorbike;
- The rider during [**MBT training**](https://www.youtube.com/watch?v=WEPaiT7h2ss), on dusty dirt tracks. The bike was cleaned up in a flash with Lavor’s high-pressure cleaner;
- The third **commercial was built around the claim** “[**Cleaning has never been so much fun!**](https://www.youtube.com/watch?v=atCLyE8ABN0)”. Marquez, riding a **Comfort XS-R UP** floor scrubber dryer showed how easy *(and fun)* it is to clean up a large area **on board a Lavor machine**. The video highlights features like simplicity, easy handling and speed where the floor scrubber dryer was driven Alex Marquez as if it was a Gran Prix motorcycle.

The **videos, created for the sponsorship,** demonstrated the **professionalism**, **versatility** and **efficiency of Lavor** on the one hand, and the **commitment and hard work** behind the athletic **preparation** of a successful **MotoGP™ champion**.

![MARQUEZ Brand Ambassador_1](https://blog.lavor.com/hs-fs/hubfs/MARQUEZ%20Brand%20Ambassador_1.jpg?width=760&name=MARQUEZ%20Brand%20Ambassador_1.jpg)

## Lavor 2022 sponsorship

Once again, **this year, Lavor is continuing its partnership** with some of the most important Italian car and motorcycle racing circuits. The **2022 sponsorships** are confirmed with the **Mille Miglia**, **Avezzano Circuit**, **Mazzotti Cup** and the **Redbull Abestone** FIM Hard Enduro World Championship.

### The 2022 Mille Miglia

Lavor is sponsoring the [**2022 Mille Miglia**](https://1000miglia.it/en/events/1000-miglia/1000-miglia-2022/) for the third year running. In addition to sponsoring the event, as we did in 2020 and 2021, in 2022, the company will also make its **products available for the sanitisation of the cars taking part in the races**.

The **2022 Mille Miglia**, now in its fortieth edition *(the tenth organised by 1000 Miglia srl)*, **will take place from 15 to 18 June, 2022**. The event will be split into four stages: starting from **Brescia**, passing through cities like Desenzano del Garda, Cervia-Milano Marittima, San Marino and Norcia before reaching the iconic **Via Veneto in Rome**. From here, the climb back up through Siena, Viareggio, Parma, the **Monza racetrack**, with the **final leg to Brescia**.

![sanificazione 1000Miglia 1](https://blog.lavor.com/hs-fs/hubfs/sanificazione%201000Miglia%201.jpg?width=760&name=sanificazione%201000Miglia%201.jpg)

### The Avezzano Circuit

**Lavor** will be taking part as a **2022 sponsor in the Avezzano Circuit**, which will be held **from 1 to 3 July 2022**. Now in its **tenth edition**, the event is organised around the cities of Abruzzo, showcasing the cultural heritage of this area. **100 soft-top sports cars, pre-war and convertible cars of particular historical interest** will take part in the Avezzano Circuit.

### The Mazzotti Cup

Lavor will also sponsor the 2022 [**Mazzotti Cup**](https://www.coppafrancomazzotti.it/en/home/), which will be held, as usual, **in October** in the framework of the events that pay homage to vintage cars. The event, which started in 1949, takes place in the area around Brescia with the aim of **encouraging interest in the local cultural heritage and countryside**.

### Abestone: Hard Enduro World Championship

In 2021, the **Abestone** race took place in Tuscany for the first time and immediately became part of the **FIM Hard Enduro World Championship**. One year later, **Lavor, one of the event’s first supporters**, **has renewed its sponsorship for 2022**. The company will provide a **large** **motorcycle washing stand** for the event, but on a larger scale compared to the first edition. **Thanks to Lavor**, participants will be able to **quickly clean the wheels, steering, brakes, frame and mudguard** of dust and mud, and **get back on the track immediately**.

![Abestone](https://blog.lavor.com/hs-fs/hubfs/Abestone.jpg?width=800&name=Abestone.jpg)

**Red Bull Abestone** returns to Tuscany on **8, 9 and 10 July 2022**, a three action-packed days of racing with sun, mud and adrenaline that will attract **Hard Enduro enthusiasts and experts** from all over the world. The official stage of the FIM Hard Enduro World Championship will attract the best Enduro riders in the world to compete in an initial warm-up day, followed by the official qualification for the actual races on Sunday, divided into the Final and Super Final.

### Leave a comment

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### [Lavor back on racetrack with LCR Honda: the partnership in MotoGP is confirmed for 2023 as well](https://blog.lavor.com/en/lavor-with-lcr-honda-the-partnership-in-motogp-is-confirmed-for-2023-as-well?hsLang=en)

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